17 Best Site Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be hard, as there are 74 popular options to choose from.
In this guide, I ranked and reviewed the best website builders to create a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website builders for small companies.
The ideal free and affordable choices.
The ones with the best SEO.
The best platforms with online store capabilities.
The very best builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a website builder is a fast and easy way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and website design into one stage.
If you are not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is up to you.
Here are my top picks for the best site builder to use this year.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your site so that you can sell online, plans begin a $20/month.
If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these excellent new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a website tailored to your precise needs.
This tool leverages AI choosing from countless combinations of pictures, text, layouts, and contact forms.
Finally, if you’re seeking the best website builder for small businesses, Wix is the best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories on the web.
Overall, they’re best known for simplicity and speed.
With Zyro, you can create a company site fast and easily with no coding required. Your website also loads fast because of the light frame and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock pictures to choose from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on duration, expertise, and creativity level. Last, you click the Create button and see your uniquely created content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative agencies, startups, fashion brands, health businesses, bakeries, and much more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro attribute and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to have a great deal of content on your website.
Overall, Zyro is ideal for small businesses looking to create and develop a site quickly, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro for free to check out their stage, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text on the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing may potentially lead to SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.
Second, your blog headlines become your meta titles, so be cautious when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you’re a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple website builder of choice for people without much technical expertise. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and articles.
They also have a mobile app to track your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Additionally, the free plan only includes chat and email support, but no phone support.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The level of customer support you get is based on your subscription level. You can find assistance yourself in several areas, including their site, service center, community forum, social media, and developer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple website creator to get up and running, I recommend you begin with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to install their site.
Take a salon for example.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and think that you may want to sell products online in the future, it is far better to get started with Shopify rather than another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an online store with unlimited products, blog features, 24/7 support, and much more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional painters ($16 per month).
Some of its other Important features include:
You can add and edit content to your live website.
Invite other group members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help centre.
Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free flow page builder, providing limitless customization options.
All the templates and themes include premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your web site hosting. Luckily, most hosting services provide a one-click WordPress installation.
Finally, select a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the entire site, you can drop a message, and their staff will do everything for you.
Flothemes can allow you to set up your website for just $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Easy Setup Package can help you skip the technical components and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package includes all of the features in the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide assortment of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.
For instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to capture in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is your ideal choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped sites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a website builder is a tool or software program to help you build a website.
These tools help everyone from small companies and bloggers to news websites and ecommerce companies easily create websites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my business?
There you have it — my list of the top website builders. As there are 74 choices out there, I’ve condensed the list down to the top so you can choose the option that is right for your business or online brand.
If you’re looking for the very best site builder complete, I recommend you begin with Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a fantastic choice.
What website builder do you use?