17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular choices to select from.
In this guide, I ranked and reviewed the best website builders to make a web site based on cost, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website contractors for small companies.
The best free and affordable choices.
Those with the best SEO.
The top platforms with online store capabilities.
The top builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a site builder is a quick and easy way to construct a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and site design into one platform.
If you’re not too knowledgeable about web design and development, you’ll want to go with a simple drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so that you can sell online, plans start a $20/month.
If you’re a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to bring an e-commerce store can find these excellent new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the appearance and feel of your website with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your website and uses that information to design a site tailored to your precise needs.
This tool leverages AI choosing from billions of combinations of pictures, text, designs, and contact forms.
Finally, if you’re looking for the best site builder for small businesses, Wix is your best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local businesses to tell their unique stories online.
Overall, they are best known for simplicity and speed.
With Zyro, you can create a business website fast and easily with no programming required. Your website also loads fast because of its light frame and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock pictures to choose from.
One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of organization, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, expertise, and creativity level. Last, you click on the Generate button and see your distinctively created content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behaviour.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative agencies, startups, fashion brands, health companies, bakeries, and more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” program allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most suitable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro feature and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you plan to have a lot of content on your site.
Overall, Zyro is best for small businesses seeking to create and develop a website fast, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their stage, then upgrade to a paid plan when you are ready to grow your online business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:
A few small search engine optimization limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing may potentially lead to SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your site headlines always become your meta titles, so be careful when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
In general, if you are a small company that needs first-rate web design or a blogger who wants your articles to appear great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple site builder of choice for people without much technical experience. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and articles.
They also have a mobile program to track your website’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your site. Additionally, the free plan only comes with chat and email support, but no phone support.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.
The level of customer support you get is based on your subscription level. You’ll find assistance yourself in many areas, including their site, service center, community forum, social media, and programmer documentation. They also have live chat, email, and phone support.
If you’re looking for a simple website creator to get up and running, I recommend you begin with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to set up their site.
Take a salon for example.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and marketing and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and think that you might want to sell products online in the future, it’s far better to begin with Shopify rather than another tool that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they want, including a full website, an online store with unlimited products, blog features, 24/7 support, and much more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can edit and add content to your live website.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free flow page builder, providing limitless customization options.
All of the templates and themes come with premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your website hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, select a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the entire site, you can drop a message, and their staff will do everything for you.
Flothemes will allow you to set up your website for only $499-$1999. Besides setting up your website from the beginning, they also provide services like page loading speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package helps you skip the technical parts and jump directly to adding content and personalizing your theme. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launching, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all the features in the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool which also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing software, including tools to manage email advertising, get found online, and capture, engage with and understand leads.
By way of example, when you make a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to capture in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact report builder, analytics tools, and list segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you are seeking a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped sites
Best Site Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software application that will assist you build a website.
These tools help everyone from small companies and bloggers to information websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. Because there are 74 choices out there, I have condensed the list down to the very best so that you can choose the option that is perfect for your business or online brand.
If you are looking for the very best website builder complete, I recommend you begin with Wix.
For the best designs and templates, check out Squarespace.
If you need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?