17 Best Website Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be hard, as there are 74 popular choices to choose from.
In this guide, I rated and reviewed the best website builders to create a website based on cost, reliability, web hosting solutions , technical assistance, website speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The ideal website builders for small businesses.
The best free and affordable choices.
The ones with the best SEO.
The top platforms with online store capabilities.
The very best builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a website builder is a fast and effortless way to construct a presence for your brand or online business. These tools simplify your website management by combining domain registrationhosting, and site design into one platform.
If you are not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this year.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your website so that you can sell online, plans start a $20/month.
If you are a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost always customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a site tailored to your precise needs.
This tool leverages AI choosing from billions of combinations of pictures, text, designs, and contact forms.
Finally, if you’re looking for the best website builder for small businesses, Wix is your very best option.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories online.
Overall, they’re famous for speed and simplicity.
With Zyro, you can create a company site fast and easily with no programming required. Your website also loads fast due to its light framework and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock pictures to select from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you pick your type of business, then write 2-3 sentences describing your brand and context. Then you adjust your AI settings and customize them based on length, experience, and creativity level. Lastly, you click the Create button and see your uniquely generated content.
Since content creation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative agencies, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro feature and gives unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you’re planning to get a great deal of content on your site.
Overall, Zyro is best for small businesses seeking to create and grow a website quickly, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro for free to test out their stage, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and begin building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.
Second, your site headlines always become your meta titles, so be careful when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features make up for these drawbacks. Their ease of use is top-notch — sites are elementary to build with their editing tools. In-built analytics tools provide steady data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for just $12/month.
Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.
In general, if you’re a small business that needs first-rate web design or a blogger that wants your content to look great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the easy website builder of choice for people without much technical experience. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, pictures, and articles.
They also have a mobile program to track your site’s performance on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your site. Also, the free program only comes with chat and email support, but no phone service.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The level of customer support you get is based on your subscription level. You can find assistance yourself in several areas, including their blog, service center, community forum, social networking, and developer documentation. They also have live chat, email, and telephone support.
If you’re looking for a simple website creator to get up and running, I suggest that you get started with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to install their website.
Take a salon for instance.
With Shopify, not only could you set up a quick website including a blog, a map of your location, contact information, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and marketing and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and believe that you might choose to sell products online in the future, it’s far better to begin with Shopify instead of another instrument that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a full website, an internet store with unlimited products, site features, 24/7 support, and much more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can add and edit content to your live site.
Invite additional team members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates help you build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization options.
All of the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your site in a few measures, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your website hosting. Fortunately, most hosting services offer a one-click WordPress installation.
Finally, select a theme for your site or portfolio.
You can watch several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the whole site, you can drop a message, and their staff will do everything for you.
Flothemes will allow you to set up your website for only $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:
Simple Installation Bundle: $499
Advanced setup packages: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launch, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features in the Advanced Setup Package together with the tailored mockup & execution for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide assortment of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.
For example, when you create a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you know your traffic, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or some other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email marketing, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact report builder, analytics tools, and list segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software application that will help you build a web site.
These tools assist everyone from small businesses and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free site for my business?
There you have it — my list of the top website builders. As there are 74 choices out there, I have condensed the list down to the very best so that you can choose the option that is perfect for your business or online brand.
If you’re looking for the best site builder overall, I recommend you get started with Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce website to sell products online, Shopify is a fantastic choice.
What site builder do you use?