17 Best Site Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular choices to choose from.
In this guide, I rated and reviewed the best website builders to create a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The ideal website contractors for small businesses.
The ideal free and affordable options.
The ones with the best SEO.
The top platforms with online store capabilities.
The very top builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a site builder is a fast and effortless way to construct a presence for your brand or online business. These tools simplify your website management by combining domain registration, hosting, and website design into one platform.
If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like video and animation backgrounds.
In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you want to add e-commerce to your website so you could sell online, plans begin a $20/month.
If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can find these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the appearance and feel of your website with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a site tailored to your specific needs.
This tool leverages AI choosing from billions of combinations of images, text, layouts, and contact forms.
Ultimately, if you’re seeking the best site builder for small companies, Wix is the very best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local businesses to tell their unique stories on the web.
Overall, they are best known for simplicity and speed.
With Zyro, you can create a company site quickly and easily with no coding required. Your website also loads fast due to its light frame and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and over one million stock pictures to select from.
One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of business, then write 2-3 sentences describing your brand and circumstance. You then adjust your AI settings and customize them based on length, experience, and creativity degree. Lastly, you click the Create button and see your distinctively generated content.
Since content generation is a challenge for many website owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and forecast visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative agencies, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” program allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you’re planning to get a lot of content on your site.
Overall, Zyro is best for small businesses looking to create and grow a site fast, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their platform, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content problems later on. They didn’t have an easy fix the last time I checked.
Second, your site headlines become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide steady data on-site visitors if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
Overall, if you are a small business that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, pictures, and content.
They also have a mobile app to track your website’s performance on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Also, the free plan only comes with chat and email support, but no phone support.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in several locations, including their site, support center, community discussion, social media, and developer documentation. They also have live chat, email, and telephone support.
If you are searching for a simple site creator to get up and running, I suggest that you begin with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling functionality, I added Shopify to the list because any small business could use them to set up their site.
Take a salon for example.
With Shopify, not only could you set up a quick site including a site, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and believe that you might want to sell products online in the future, it’s better to begin with Shopify instead of another tool that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they want, including a full website, an online store with unlimited products, site features, 24/7 support, and much more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can edit and add content to your live website.
Invite other group members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that provides customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free flow page builder, providing limitless customization choices.
All of the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress installation.
Finally, pick a theme for your site or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire site, you can drop a message, and their team will do everything for you.
Flothemes can allow you to set up your website for just $499-$1999. Besides setting up your website from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dashboard.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Simple Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme installation, WordPress transfer, website launching, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all of the features in the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad assortment of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, language, traffic origin, or any other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email marketing, retargeting, and messenger integrations send personalized messages to your leads.
Their contact report builder, analytics tools, and list segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you’re seeking a site builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped sites
Best Website Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software program to help you build a web site.
These tools assist everyone from small businesses and bloggers to information sites and ecommerce companies easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my company?
There you have it — my list of the top website builders. Because there are 74 options out there, I have condensed the listing down to the very best so that you may choose the option that is right for your business or online brand.
If you are looking for the very best website builder complete, I recommend you begin with Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a fantastic choice.
What website builder do you use?