17 Best Site Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular options to choose from.
In this guide, I rated and reviewed the best website builders to create a web site based on cost, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The best website builders for small businesses.
The best free and cheap options.
Those with the best SEO.
The top platforms with online store capabilities.
The very best builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and effortless way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and website design into one platform.
If you are not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your website so you could sell online, plans start a $20/month.
If you are a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these great new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a website tailored to your precise needs.
This tool leverages AI selecting from countless combinations of pictures, text, designs, and contact forms.
Ultimately, if you’re looking for the best site builder for small companies, Wix is your best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local businesses to tell their unique stories on the web.
Overall, they are best known for simplicity and speed.
With Zyro, you may make a company site quickly and easily with no programming required. Your website also loads fast because of its light frame and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to select from.
One of the standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of business, then write 2-3 paragraphs describing your brand and circumstance. Then you adjust your AI settings and customize them based on length, expertise, and creativity level. Lastly, you click on the Create button and see your distinctively generated content.
Since content generation is a challenge for many site owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for different industries like creative agencies, startups, fashion brands, health companies, bakeries, and more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro feature and provides unlimited storage and bandwidth. At this affordable price of $3.49/month, it makes sense to go with this plan and enjoy the unlimited features if you plan to get a lot of content on your site.
Overall, Zyro is ideal for small businesses looking to create and develop a website quickly, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro for free to check out their platform, then upgrade to a paid plan when you’re ready to grow your internet business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh perfectly for any site.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text onto the page and place it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.
Second, your site headlines become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features make up for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you’re a small business that needs first-rate web design or a blogger that wants your content to look great, Squarespace is a trusted choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the easy website builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, pictures, and articles.
They also have a mobile app to keep track of your website’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are made to have Weebly branding throughout your site. Additionally, the free plan only comes with email and chat support, but no phone support.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The level of customer support you get is based on your subscription level. You can find assistance yourself in several locations, including their blog, support center, community discussion, social networking, and developer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple site creator to get up and running, I recommend you get started with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify into the list because any small business could use them to set up their site.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and believe that you might want to sell products online in the future, it is far better to get started with Shopify rather than another instrument that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they need, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and much more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other Important features include:
You can add and edit content to your live site.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization choices.
All of the templates and themes come with premade layouts and content blocks. You may also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress setup.
Finally, select a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the entire site, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your site for just $499-$1999. Besides setting up your site from the start, they also provide services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Simple Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your theme. It provides features like WordPress installation, website layout setup, theme installation, WordPress transfer, website launching, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
For example, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your traffic, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or some other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re looking for a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is your best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped sites
Best Website Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software application to help you build a web site.
These tools assist everyone from small companies and bloggers to information sites and ecommerce businesses easily create sites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free site for my business?
There you have it — my list of the top website builders. As there are 74 options out there, I have condensed the list down to the top so you can choose the option that’s perfect for your small business or online brand.
If you are looking for the best website builder overall, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce website to sell products online, Shopify is a fantastic choice.
What website builder do you use?