17 Best Website Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be difficult, because there are 74 popular choices to choose from.
In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and more.
We will also compare:
The best website builders for small companies.
The ideal free and cheap choices.
Those with the best SEO.
The top platforms with online shop capabilities.
The top builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a site builder is a quick and effortless way to build a presence for your brand or internet business. These tools simplify your site management by combining domain registration, hosting, and website design into one platform.
If you’re not too savvy with web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Additionally, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.
If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can find these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your website and uses that information to design a website tailored to your specific needs.
This tool leverages AI choosing from billions of combinations of pictures, text, layouts, and contact forms.
Ultimately, if you’re looking for the best site builder for small companies, Wix is the best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local businesses to tell their unique stories on the web.
Overall, they’re famous for simplicity and speed.
With Zyro, you can create a company website fast and easily with no coding required. Your site also loads fast due to the light framework and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and more than one million stock images to choose from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of business, then write 2-3 paragraphs describing your brand and circumstance. Then you correct your AI settings and customize them based on length, experience, and creativity level. Lastly, you click the Generate button and see your distinctively created content.
Since content generation is a challenge for many website owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in search engine optimization tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative agencies, startups, fashion brands, wellness companies, bakeries, and much more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most suitable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and provides unlimited storage and bandwidth. At this affordable price of $3.49/month, it makes sense to go for this plan and enjoy the unlimited features if you’re planning to have a great deal of content on your site.
Overall, Zyro is ideal for small businesses seeking to create and grow a site fast, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro for free to test out their stage, then upgrade to a paid program when you are ready to grow your online business.
Get started with Zyro and begin building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like pictures, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.
Second, your blog headlines always become your meta names, so be cautious when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
Overall, if you’re a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the simple site builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and content.
They also have a mobile app to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free program which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Additionally, the free plan only includes email and chat support, but no phone service.
Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The degree of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their site, service center, community discussion, social networking, and developer documentation. They also have live chat, email, and phone support.
If you are looking for a simple website creator to get up and running, I suggest that you begin with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to install their site.
Take a salon for instance.
With Shopify, not only could you set up a quick site including a site, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re setting up a new website and think that you may choose to sell products online in the future, it is far better to begin with Shopify rather than another instrument that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they need, including a full website, an internet store with unlimited products, blog features, 24/7 support, and much more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional painters ($16 per month).
Some of its other key features include:
You can edit and add content to your live website.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates help you build websites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free flow page builder, providing limitless customization choices.
All of the templates and themes come with premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your website hosting. Luckily, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.
Flothemes can allow you to set up your website for just $499-$1999. Besides setting up your website from the beginning, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Installation packs: $1,999
The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, website launching, etc..
The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all the features from the Advanced Setup Package together with the tailored mockup & execution for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad assortment of marketing applications, including tools to manage email marketing, get found online, and catch, engage with and understand prospects.
For instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you understand your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or any other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a site builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software application to help you build a web site.
These tools assist everyone from small companies and bloggers to news websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my business?
There you have it — my list of the top website builders. As there are 74 options out there, I have condensed the listing down to the top so that you may choose the option that’s perfect for your small business or online brand.
If you are looking for the very best website builder complete, I recommend you begin using Wix.
For the best designs and templates, check out Squarespace.
If you need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?