17 Best Website Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be hard, because there are 74 popular choices to select from.
In this guide, I ranked and reviewed the best website builders to make a website based on cost, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website contractors for small businesses.
The best free and affordable choices.
The ones with the best SEO.
The top platforms with online shop capabilities.
The top builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a website builder is a quick and easy way to build a presence for your brand or internet business. These tools simplify your website management by combining domain registrationhosting, and site design into one platform.
If you are not too knowledgeable about web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.
If you’re a small company, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a website tailored to your precise needs.
This tool leverages AI selecting from billions of combinations of pictures, text, designs, and contact forms.
Finally, if you’re looking for the best site builder for small businesses, Wix is the best choice.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories on the web.
Overall, they are best known for speed and simplicity.
With Zyro, you can create a company site fast and easily with no programming required. Your site also loads fast because of its light framework and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock pictures to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of organization, then write 2-3 paragraphs describing your brand and circumstance. You then adjust your AI settings and customize them based on duration, experience, and creativity level. Last, you click the Generate button and see your distinctively created content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in search engine optimization tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and forecast visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, health companies, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro attribute and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this program and enjoy the unlimited features if you plan to get a great deal of content on your website.
Overall, Zyro is best for small businesses looking to create and grow a site quickly, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their platform, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any website.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing may potentially lead to SEO and duplicate content issues down the road. They didn’t have a simple fix the last time I checked.
Secondly, your site headlines always become your meta titles, so be careful when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you’re a small company that needs first-rate web design or a blogger that wants your content to appear great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is known as the simple website builder of choice for people without much technical experience. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, pictures, and content.
They also have a mobile app to track your website’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to get Weebly branding throughout your site. Additionally, the free plan only includes email and chat support, but no phone service.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in many areas, including their site, support centre, community forum, social media, and programmer documentation. They also have live chat, email, and phone support.
If you are searching for a simple site creator to get up and running, I suggest that you begin with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling performance, I added Shopify into the list because any small business could use them to set up their site.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and believe that you may want to sell products online in the future, it’s far better to get started with Shopify instead of another instrument that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they want, including a full website, an online store with unlimited products, blog features, 24/7 support, and more.
If you’d like to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can add and edit content to your live site.
Invite additional team members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free flow page builder, providing limitless customization options.
All of the templates and themes come with premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your website hosting. Luckily, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.
Flothemes can allow you to set up your website for only $499-$1999. Besides setting up your site from the start, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme installation, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package includes all of the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a wide range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
For instance, when you create a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you know your traffic, you can dynamically create content unique to site visitors based on their location, device, speech, traffic source, or any other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your leads.
Their contact report builder, analytics tools, and list segmentation help you understand your own prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your ideal choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual programming. In other words, a site builder is a tool or software program that will assist you build a website.
These tools help everyone from small businesses and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the top website builders. As there are 74 choices out there, I’ve condensed the list down to the very best so you can choose the option that’s right for your business or online brand.
If you’re looking for the very best site builder overall, I recommend you begin using Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a fantastic choice.
What site builder do you use?