17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best site builder can be hard, as there are 74 popular options to select from.
In this guide, I ranked and reviewed the best website builders to create a web site based on price, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website builders for small businesses.
The best free and cheap options.
Those with the best SEO.
The best platforms with online store capabilities.
The best builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a website builder is a fast and easy way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and site design into one platform.
If you are not too knowledgeable about web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your site so you could sell online, plans begin a $20/month.
If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the appearance and feel of your website with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your site and uses that information to design a website tailored to your precise needs.
This tool leverages AI selecting from countless combinations of images, text, designs, and contact forms.
Ultimately, if you’re seeking the best website builder for small companies, Wix is your very best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to help local businesses to tell their unique stories on the web.
Overall, they’re famous for speed and simplicity.
With Zyro, you can create a company site quickly and easily with no programming required. Your site also loads fast because of the light frame and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and over one million stock images to select from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of organization, then write 2-3 paragraphs describing your brand and circumstance. You then adjust your AI settings and customize them based on duration, expertise, and creativity level. Lastly, you click on the Generate button and see your uniquely created content.
Since content generation is a challenge for many site owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, wellness companies, bakeries, and more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most suitable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At this affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you plan to get a great deal of content on your website.
Overall, Zyro is best for small businesses seeking to create and grow a site quickly, save money on writing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their stage, then upgrade to a paid program when you are ready to grow your online business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text onto the page and place it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing may potentially lead to SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.
Second, your blog headlines become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you’re not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for just $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.
In general, if you are a small business that needs first-rate web design or a blogger that wants your articles to look great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple website builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, pictures, and content.
They also have a mobile app to keep track of your website’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Also, the free plan only comes with chat and email support, but no phone service.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The level of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their site, service center, community forum, social media, and developer documentation. They also have live chat, email, and phone support.
If you are searching for a simple website creator to get up and running, I recommend you get started with Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling performance, I added Shopify into the list because almost any small business could use them to set up their site.
Have a salon for instance.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and think that you might want to sell products online in the future, it’s far better to begin with Shopify rather than another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they need, including a full website, an online store with unlimited products, site features, 24/7 support, and more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional painters ($16 per month).
Some of its other key features include:
You can add and edit content to your live site.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help centre.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that provides customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization choices.
All the templates and themes include premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services offer a one-click WordPress setup.
Finally, select a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.
Flothemes will allow you to set up your site for just $499-$1999. Besides setting up your site from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing plans for their website setup services, including:
Simple Installation Bundle: $499
Advanced setup packages: $999
Pro Installation packs: $1,999
The Easy Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme installation, WordPress transfer, website launch, etc..
The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package contains all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing software, including tools to manage email marketing, get found online, and catch, engage with and understand leads.
For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your traffic, you can dynamically create content unique to site visitors based on their location, device, speech, traffic source, or any other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your own leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is your ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a website builder is a tool or software program that will assist you build a website.
These tools assist everyone from small companies and bloggers to information websites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my company?
There you have it — my list of the top website builders. As there are 74 options out there, I’ve condensed the list down to the top so that you may choose the option that’s right for your business or online brand.
If you’re looking for the best website builder overall, I recommend you get started using Wix.
For the best designs and templates, check out Squarespace.
If you need an e-commerce site to sell products online, Shopify is a fantastic choice.
What site builder do you use?