17 Best Website Builders: Wix, Squarespace, and More (2021)
Choosing the best site builder can be difficult, because there are 74 popular options to choose from.
In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and much more.
We will also compare:
The ideal website contractors for small businesses.
The ideal free and affordable options.
The ones with the best SEO.
The top platforms with online store capabilities.
The very top builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a website builder is a fast and easy way to construct a presence for your brand or internet business. These tools simplify your website management by combining domain registrationhosting, and site design into one platform.
If you’re not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like video and animation backgrounds.
If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you’d like to add e-commerce to your site so that you can sell online, plans begin a $20/month.
If you’re a small company, I recommend Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these excellent new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the look and feel of your site with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your site and uses that information to design a website tailored to your specific needs.
This tool leverages AI selecting from countless combinations of pictures, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small companies, Wix is the best option.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to help local businesses to tell their unique stories online.
Overall, they are best known for simplicity and speed.
With Zyro, you may make a company website fast and easily with no coding required. Your website also loads fast because of its light frame and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to choose from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of business, then write 2-3 sentences describing your brand and context. You then correct your AI settings and customize them based on length, expertise, and creativity level. Last, you click on the Generate button and see your distinctively generated content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, health companies, bakeries, and more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” plan provides every Zyro feature and gives unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go with this plan and enjoy the unlimited features if you plan to have a lot of content on your site.
Overall, Zyro is ideal for small businesses looking to create and grow a website fast, save money on writing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro free of charge to check out their platform, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack when it comes to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text on the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small SEO limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content problems down the road. They didn’t have a simple fix the last time I checked.
Secondly, your site headlines always become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features make up for these drawbacks. Their ease of use is topnotch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for only $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
In general, if you are a small company that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the easy site builder of choice for people without much technical experience. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and content.
They also have a mobile program to track your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to have Weebly branding throughout your site. Also, the free program only includes email and chat support, but no phone support.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The level of customer support you receive is based on your subscription level. You’ll find assistance yourself in several locations, including their site, support center, community forum, social media, and developer documentation. They also have live chat, email, and phone support.
If you are searching for a simple website creator to get up and running, I suggest that you begin using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling performance, I added Shopify into the list because any small business could use them to set up their site.
Have a salon for instance.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a great deal of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and believe that you may choose to sell products online in the future, it’s better to begin with Shopify instead of another tool that doesn’t take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they want, including a full website, an internet store with unlimited products, blog features, 24/7 support, and more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional painters ($16 a month).
Some of its other key features include:
You can edit and add content to your live site.
Invite additional group members to collaborate on a single dashboard.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization options.
All the templates and themes include premade designs and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and join it to your web site hosting. Luckily, most hosting services provide a one-click WordPress installation.
Finally, select a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the whole website, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your site for just $499-$1999. Besides setting up your website from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Easy Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launching, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package contains all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide assortment of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
For example, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to website visitors based on their location, device, language, traffic origin, or any other detail you choose to catch in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact report builder, analytics tools, and record segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a site builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is your best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a site builder is a tool or software application that will help you build a website.
These tools assist everyone from small businesses and bloggers to news sites and ecommerce companies easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my business?
There you have it — my list of the greatest website builders. Because there are 74 options out there, I’ve condensed the listing down to the very best so you may choose the option that is right for your small business or online brand.
If you’re looking for the very best website builder overall, I recommend you get started with Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a good choice.
What website builder do you use?