17 Best Site Builders: Wix, Squarespace, and More (2021)
Choosing the best site builder can be hard, because there are 74 popular options to select from.
In this guide, I ranked and reviewed the best website builders to create a website based on price, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The ideal website builders for small companies.
The ideal free and cheap options.
The ones with the best SEO.
The top platforms with online store capabilities.
The very top builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a site builder is a fast and easy way to construct a presence for your brand or online business. These tools simplify your website management by combining domain registration, hosting, and site design into one platform.
If you are not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you want to add e-commerce to your site so you could sell online, plans start a $20/month.
If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the look and feel of your website with no programming knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your site and uses that information to design a site tailored to your precise needs.
This tool leverages AI selecting from countless combinations of images, text, layouts, and contact forms.
Ultimately, if you’re looking for the best website builder for small companies, Wix is the very best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local businesses to tell their unique stories on the web.
Overall, they are famous for speed and simplicity.
With Zyro, you can create a company website fast and easily with no coding required. Your website also loads fast because of its light framework and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and circumstance. You then adjust your AI settings and customize them based on duration, expertise, and creativity degree. Last, you click the Generate button and see your distinctively created content.
Since content generation is a challenge for many site owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative services, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro feature and gives unlimited bandwidth and storage. At this affordable price of $3.49/month, it is sensible to go with this plan and enjoy the unlimited features if you plan to have a lot of content on your site.
Overall, Zyro is ideal for small businesses seeking to create and grow a site quickly, save money on composing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to check out their platform, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like pictures, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This dual indexing could potentially result in SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your blog headlines always become your meta titles, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
Overall, if you are a small business that needs first-rate web design or a blogger who wants your content to look great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple site builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, pictures, and articles.
They also have a mobile program to track your site’s performance on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to have Weebly branding throughout your site. Additionally, the free plan only includes email and chat support, but no phone service.
Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Plan gets you advanced e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in several locations, including their blog, support center, community discussion, social media, and programmer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple website creator to get up and running, I suggest that you get started using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to set up their site.
Take a salon for example.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a lot of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and believe that you might choose to sell products online in the future, it’s far better to get started with Shopify instead of another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional painters ($16 a month).
Some of its other Important features include:
You can add and edit content to your live website.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help centre.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that provides customizable WordPress themes. These templates help you build sites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free flow page builder, providing limitless customization options.
All the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your website hosting. Luckily, most hosting services provide a one-click WordPress setup.
Finally, select a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the whole site, you can drop a message, and their staff will do everything for you.
Flothemes will allow you to set up your website for just $499-$1999. Besides setting up your site from the start, they also offer services like page loading speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packages: $999
Pro Installation packs: $1,999
The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme setup, WordPress transfer, website launching, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all of the features from the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing applications, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or some other detail you choose to catch in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you’re looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software application that will assist you build a web site.
These tools assist everyone from small companies and bloggers to news websites and ecommerce businesses easily create sites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. As there are 74 options out there, I have condensed the list down to the very best so that you may choose the option that’s perfect for your small business or online brand.
If you’re looking for the very best site builder complete, I recommend you begin with Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a good choice.
What website builder do you use?