17 Best Site Builders: Wix, Squarespace, and More (2021)
Picking the best site builder can be hard, because there are 74 popular options to select from.
In this guide, I rated and reviewed the best website builders to create a web site based on cost, reliability, web hosting services, technical assistance, site speed, SEO, features, ease of use, template design, and much more.
We will also compare:
The best website builders for small companies.
The ideal free and cheap choices.
Those with the best SEO.
The best platforms with online store capabilities.
The best builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and website design into one stage.
If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like animation and video backgrounds.
If you already have a domain on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you’d like to add e-commerce to your site so you could sell online, plans start a $20/month.
If you are a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a site tailored to your precise needs.
This tool leverages AI selecting from countless combinations of pictures, text, designs, and contact forms.
Finally, if you’re seeking the best website builder for small businesses, Wix is the best option.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to help local companies to tell their unique stories online.
Overall, they’re best known for simplicity and speed.
With Zyro, you can create a company website quickly and easily with no coding required. Your site also loads fast because of the light framework and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to select from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you pick your type of business, then write 2-3 paragraphs describing your brand and circumstance. You then correct your AI settings and customize them based on duration, experience, and creativity degree. Last, you click on the Generate button and see your uniquely generated content.
Since content generation is a challenge for many site owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and forecast visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative services, startups, fashion brands, wellness companies, bakeries, and more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” plan permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro feature and gives unlimited storage and bandwidth. At this affordable price of $3.49/month, it makes sense to go with this program and enjoy the unlimited features if you’re planning to get a lot of content on your website.
Overall, Zyro is best for small businesses seeking to create and grow a website fast, save money on composing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro for free to test out their platform, then upgrade to a paid program when you’re ready to grow your internet business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text onto the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This double indexing may potentially lead to SEO and duplicate content problems later on. They didn’t have an easy fix the last time I checked.
Second, your site headlines become your meta titles, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for only $12/month.
Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
Overall, if you’re a small business that needs first-rate web design or a blogger who wants your content to appear great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and articles.
They also have a mobile program to track your site’s performance on the go. And email marketing tools allow you to send newsletters to your subscribers from within their tool.
They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your site. Also, the free plan only includes chat and email support, but no phone support.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in several areas, including their blog, service centre, community discussion, social networking, and programmer documentation. They also have live chat, email, and telephone support.
If you are searching for a simple site creator to get up and running, I suggest that you begin using Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling functionality, I added Shopify to the list because almost any small business could use them to set up their website.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your company.
Shopify has a lot of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and believe that you might want to sell products online in the future, it is far better to get started with Shopify rather than another tool that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a complete website, an online store with unlimited products, blog features, 24/7 support, and more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other Important features include:
You can add and edit content to your live website.
Invite other group members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support through email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free flow page builder, providing limitless customization options.
All of the templates and themes include premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the webpage, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your web site hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the whole website, you can drop a message, and their staff will do everything for you.
Flothemes can allow you to set up your site for just $499-$1999. Besides setting up your site from the start, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also find complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Installation packs: $1,999
The Simple Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launch, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features from the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide assortment of marketing applications, including tools to manage email marketing, get found online, and catch, engage with and understand leads.
For instance, when you make a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or some other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send personalized messages to your leads.
Their contact builder, analytics tools, and list segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual coding. In other words, a website builder is a tool or software application to assist you build a website.
These tools help everyone from small companies and bloggers to information sites and ecommerce businesses easily create websites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free website for my business?
There you have it — my list of the greatest website builders. As there are 74 options out there, I’ve condensed the listing down to the very best so you can choose the option that is right for your small business or online brand.
If you’re looking for the best website builder overall, I recommend you get started using Wix.
For the best designs and templates, check out Squarespace.
If you need an e-commerce site to sell products online, Shopify is a good choice.
What website builder do you use?