17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best site builder can be hard, because there are 74 popular choices to choose from.
In this guide, I ranked and reviewed the best website builders to create a website based on cost, reliability, web hosting solutions , technical support, website speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The best website contractors for small businesses.
The ideal free and affordable options.
The ones with the best SEO.
The best platforms with online store capabilities.
The very top builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a website builder is a quick and easy way to build a presence for your brand or online business. These tools simplify your website management by combining domain registrationhosting, and site design into one stage.
If you’re not too savvy with web design and development, you’ll want to go with a simple drag and drop editor.
The choice is up to you.
Here are my top picks for the best website builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Additionally, if you want to add e-commerce to your website so you could sell online, plans begin a $20/month.
If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost always customize the appearance and feel of your site with no coding knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a website tailored to your precise needs.
This tool leverages AI choosing from countless combinations of pictures, text, designs, and contact forms.
Finally, if you’re seeking the best website builder for small businesses, Wix is your very best choice.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local businesses to tell their unique stories online.
Overall, they’re best known for speed and simplicity.
With Zyro, you can create a business website quickly and easily with no programming required. Your site also loads fast due to the light frame and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of organization, then write 2-3 sentences describing your brand and circumstance. You then correct your AI settings and customize them based on length, expertise, and creativity degree. Lastly, you click on the Generate button and see your distinctively created content.
Since content generation is a challenge for many website owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, health companies, bakeries, and much more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” plan permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most acceptable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro attribute and provides unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you plan to get a lot of content on your site.
Overall, Zyro is ideal for small businesses looking to create and develop a website quickly, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their platform, then upgrade to a paid plan when you are ready to grow your online business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their stage is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text on the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This dual indexing may potentially result in SEO and duplicate content issues down the road. They didn’t have an easy fix the last time I checked.
Secondly, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to build with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
In general, if you’re a small company that needs first-rate web design or a blogger who wants your content to look great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the simple website builder of choice for people without much technical expertise. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and content.
They also have a mobile program to track your site’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to have Weebly branding throughout your site. Also, the free plan only includes email and chat support, but no phone service.
Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other providers.
The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in many areas, including their blog, support center, community forum, social networking, and developer documentation. They also have live chat, email, and phone support.
If you’re searching for a simple website creator to get up and running, I suggest that you get started using Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling functionality, I added Shopify into the list because almost any small business could use them to install their site.
Take a salon for instance.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and believe that you may want to sell products online in the future, it’s far better to get started with Shopify instead of another tool that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they need, including a complete website, an online store with unlimited products, blog features, 24/7 support, and much more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can edit and add content to your live website.
Invite additional group members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates help you build websites inside of WordPress without the need for custom coding. It is powered by Flex block, a powerful free flow page builder, providing limitless customization options.
All the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer care team.
If you need assistance setting up the entire website, you can drop a message, and their team will do everything for you.
Flothemes will allow you to set up your website for just $499-$1999. Besides setting up your website from the start, they also provide services like page loading speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packages: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your theme. It provides features like WordPress installation, website layout setup, theme installation, WordPress transfer, website launching, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
By way of instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic source, or any other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your own prospects.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you are looking for a site builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is the ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool which allows anyone to manage a site and domain name without manual coding. In other words, a site builder is a tool or software program that will assist you build a website.
These tools help everyone from small companies and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the greatest website builders. As there are 74 options out there, I’ve condensed the list down to the top so you can choose the option that’s perfect for your small business or online brand.
If you are looking for the very best website builder overall, I recommend you get started with Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What website builder do you use?