17 Best Site Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be hard, because there are 74 popular choices to select from.
In this guide, I ranked and reviewed the best website builders to create a web site based on cost, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and much more.
We will also compare:
The ideal website contractors for small businesses.
The ideal free and affordable choices.
The ones with the best SEO.
The top platforms with online store capabilities.
The very best builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and effortless way to construct a presence for your brand or internet business. These tools simplify your website management by combining domain registrationhosting, and website design into one platform.
If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this year.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain name on GoDaddy or want to register one at Wix.com, they make it super easy. Additionally, if you’d like to add e-commerce to your site so you could sell online, plans begin a $20/month.
If you’re a small company, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the appearance and feel of your site with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a site tailored to your specific needs.
This tool leverages AI choosing from billions of combinations of images, text, layouts, and contact forms.
Ultimately, if you’re looking for the best website builder for small businesses, Wix is your best choice.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local companies to tell their unique stories on the web.
Overall, they’re famous for simplicity and speed.
With Zyro, you can create a business site quickly and easily with no coding required. Your site also loads fast due to its light framework and looks great on all apparatus.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to select from.
One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of organization, then write 2-3 paragraphs describing your brand and circumstance. You then adjust your AI settings and customize them based on length, expertise, and creativity degree. Last, you click the Create button and see your distinctively created content.
Since content creation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to increase your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website designs.
Free website design templates for different industries like creative agencies, startups, fashion brands, health companies, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro feature and provides unlimited bandwidth and storage. At such an affordable price of $3.49/month, it makes sense to go with this program and enjoy the unlimited features if you’re planning to have a lot of content on your site.
Overall, Zyro is ideal for small businesses looking to create and grow a website fast, save money on composing and logo-making using their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their platform, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any website.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text on the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:
A few small search engine optimization limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content problems down the road. They didn’t have a simple fix the last time I checked.
Secondly, your site headlines always become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed website for only $12/month.
Monthly prices range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer service.
In general, if you are a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the easy website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, images, and articles.
They also have a mobile app to track your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to have Weebly branding throughout your site. Additionally, the free program only includes email and chat support, but no phone service.
Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce functionality, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The level of customer support you receive is based on your subscription level. You’ll find assistance yourself in several areas, including their site, service center, community discussion, social networking, and programmer documentation. They also have live chat, email, and telephone support.
If you are searching for a simple site creator to get up and running, I recommend you begin using Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to set up their website.
Have a salon for instance.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this listing, such as hosting, your own domain name, 70+ specialist topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the complete checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re setting up a new website and think that you may want to sell products online in the future, it is far better to begin with Shopify rather than another tool that does not take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a complete website, an internet store with unlimited products, blog features, 24/7 support, and more.
If you want to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional painters ($16 per month).
Some of its other Important features include:
You can add and edit content to your live site.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support via email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free flow page builder, providing limitless customization options.
All of the templates and themes come with premade designs and content blocks. You may also customize colors, fonts, the structure of the page, and more.
Flothemes help you build your site in a few steps, including:
Register a domain name and hosting service provider for your website. You can even check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire website, you can drop a message, and their staff will do everything for you.
Flothemes can help you set up your website for just $499-$1999. Besides setting up your site from the start, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their website setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Simple Setup Package helps you skip the technical components and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme installation, WordPress transfer, site launch, etc..
The Advanced Setup Package includes full assistance with website setup, styling & launching, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package contains all the features from the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a broad range of marketing applications, including tools to manage email advertising, get found online, and capture, engage with and understand prospects.
For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your traffic, you can dynamically create content unique to site visitors based on their location, device, speech, traffic origin, or any other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send customized messages to your leads.
Their contact report builder, analytics tools, and list segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re looking for a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is the best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to make bootstrapped sites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual programming. In other words, a website builder is a tool or software application that will assist you build a web site.
These tools help everyone from small companies and bloggers to news sites and ecommerce companies easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my business?
There you have it — my list of the greatest website builders. Because there are 74 options out there, I’ve condensed the listing down to the top so you may choose the option that is perfect for your small business or online brand.
If you are looking for the best site builder overall, I recommend you get started with Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a fantastic choice.
What website builder do you use?