17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, because there are 74 popular options to select from.
In this guide, I rated and reviewed the best website builders to create a website based on cost, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The best website contractors for small businesses.
The best free and affordable options.
Those with the best SEO.
The best platforms with online shop capabilities.
The top builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a website builder is a quick and effortless way to construct a presence for your brand or online business. These tools simplify your website management by combining domain registration, hosting, and website design into one platform.
If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
If you already have a domain name on GoDaddy or need to register one at Wix.com, they make it super simple. Also, if you’d like to add e-commerce to your website so you could sell online, plans start a $20/month.
If you are a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these great new features.
Wix is the most user-friendly website tool on the market. You can almost always customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your site and uses that information to design a site tailored to your precise needs.
This tool leverages AI choosing from billions of combinations of images, text, layouts, and contact forms.
Ultimately, if you’re looking for the best site builder for small businesses, Wix is your best choice.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local companies to tell their unique stories on the web.
Overall, they are best known for simplicity and speed.
With Zyro, you can create a business website quickly and easily with no coding required. Your site also loads fast because of the light framework and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you pick your type of business, then write 2-3 sentences describing your brand and circumstance. Then you correct your AI settings and customize them based on duration, expertise, and creativity degree. Lastly, you click the Create button and see your uniquely created content.
Since content creation is a challenge for many website owners, this tool creates new paragraphs for you which can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative services, startups, fashion brands, wellness companies, bakeries, and more.
Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” program permits you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most acceptable for small and medium-sized companies.
Finally, their “Unleashed” plan provides every Zyro attribute and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it makes sense to go for this program and enjoy the unlimited features if you’re planning to have a great deal of content on your site.
Overall, Zyro is ideal for small businesses seeking to create and grow a site fast, save money on writing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to check out their stage, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and start building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text on the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your posts:
A few small SEO limits hold Squarespace back from being #1 on this list. First, my XML sitemap pulled in two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your site headlines become your meta names, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is topnotch — websites are elementary to assemble with their editing tools. In-built analytics tools provide steady data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for only $12/month.
Monthly costs range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.
In general, if you are a small company that needs first-rate web design or a blogger that wants your content to look great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the simple site builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and articles.
They also have a mobile app to track your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain with this plan but are forced to have Weebly branding throughout your site. Also, the free plan only includes email and chat support, but no phone service.
Weebly’s paid programs range from $5 to $25 per month. On the high end, their Business Strategy gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other suppliers.
The degree of customer support you receive is based on your subscription level. You can find assistance yourself in many areas, including their blog, support center, community discussion, social media, and developer documentation. They also have live chat, email, and phone support.
If you are searching for a simple site creator to get up and running, I recommend you begin with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling performance, I added Shopify into the list because any small business could use them to install their website.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ professional topics, a free SSL certificate, and marketing and SEO features.
They also supply mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and believe that you might want to sell products online in the future, it is better to begin with Shopify instead of another instrument that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they want, including a full website, an online store with unlimited products, site features, 24/7 support, and more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can add and edit content to your live website.
Invite additional team members to collaborate on a single dashboard.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a powerful free stream page builder, providing limitless customization choices.
All the templates and themes come with premade designs and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress installation.
Finally, select a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.
If you need assistance setting up the entire website, you can drop a message, and their team will do everything for you.
Flothemes can allow you to set up your site for just $499-$1999. Besides setting up your website from the start, they also provide services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Installation packs: $1,999
The Easy Setup Package can help you skip the technical parts and jump straight to adding content and personalizing your theme. It provides features like WordPress installation, site layout setup, theme installation, WordPress transfer, website launching, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package contains all the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool which also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or with their pre-built templates.
Their drag-and-drop editor uses responsive design that will assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing applications, including tools to manage email advertising, get found online, and catch, engage with and understand prospects.
For instance, when you create a webpage, you can add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic origin, or some other detail you choose to capture on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture leads.
Email marketing, retargeting, and messenger integrations send customized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you are seeking a site builder that also comes with a full-featured set of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application to assist you build a website.
These tools help everyone from small companies and bloggers to information websites and ecommerce companies easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free website for my company?
There you have it — my list of the top website builders. As there are 74 choices out there, I’ve condensed the listing down to the top so that you may choose the option that’s perfect for your small business or online brand.
If you are looking for the very best site builder complete, I recommend you begin with Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce site to sell products online, Shopify is a fantastic choice.
What site builder do you use?