17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, because there are 74 popular options to select from.
In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting solutions , technical support, site speed, SEO, features, ease of use, template design, and more.
We will also compare:
The ideal website builders for small companies.
The ideal free and affordable choices.
Those with the best SEO.
The top platforms with online shop capabilities.
The very top builders for agencies.
And the best choices for photographers and artists.
What is the Best Website Builder?
Using a site builder is a quick and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one stage.
If you’re not too knowledgeable about web design and development, you will want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best site builder to use this season.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder available on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any industry. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like video and animation backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super easy. Additionally, if you want to add e-commerce to your site so you could sell online, plans start a $20/month.
If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can find these great new features.
Wix is the most user-friendly site tool on the market. You can almost endlessly customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns about your website and uses that information to design a website tailored to your precise needs.
This tool leverages AI choosing from billions of combinations of images, text, designs, and contact forms.
Finally, if you’re looking for the best website builder for small businesses, Wix is the best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to assist local businesses to tell their unique stories on the web.
Overall, they’re famous for simplicity and speed.
With Zyro, you may make a company site fast and easily with no coding required. Your site also loads fast because of its light frame and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock images to select from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of organization, then write 2-3 paragraphs describing your brand and context. You then adjust your AI settings and customize them based on length, expertise, and creativity degree. Last, you click the Create button and see your uniquely created content.
Since content generation is a challenge for many website owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan manufacturer.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative services, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Next, their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that’s most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro feature and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you plan to have a lot of content on your website.
Overall, Zyro is best for small businesses looking to create and grow a website fast, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can begin with Zyro free of charge to test out their platform, then upgrade to a paid program when you’re ready to grow your online business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their platform is great for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text on the page and position it where you want. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. First, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content problems down the road. They didn’t have an easy fix the last time I checked.
Second, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for just $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
Overall, if you are a small business that needs first-rate web design or a blogger who wants your articles to look great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the easy site builder of choice for people without much technical expertise. They offer a great deal of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your own text, images, and articles.
They also have a mobile program to keep track of your website’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain with this plan but are made to get Weebly branding throughout your site. Also, the free program only comes with email and chat support, but no phone service.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments through Square and other suppliers.
The level of customer support you get is based on your subscription level. You’ll find assistance yourself in many locations, including their blog, service center, community forum, social media, and developer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple site creator to get up and running, I recommend you begin with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of app partners.
While not every site owner needs product-selling performance, I added Shopify into the list because any small business could use them to install their website.
Have a salon for example.
With Shopify, not only could you set up a quick site including a blog, a map of your location, contact info, and appointment scheduling (with an app), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this listing, including hosting, your own domain name, 70+ professional topics, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and think that you might want to sell products online in the future, it’s far better to get started with Shopify instead of another instrument that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give website owners everything they need, including a full website, an online store with unlimited products, blog features, 24/7 support, and much more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can edit and add content to your live site.
Invite additional group members to collaborate on a single dash.
Add up to 100 pages to your website.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help centre.
Integration with Zapier lets you connect with tools such as Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that offers customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization options.
All of the templates and themes come with premade designs and content blocks. You can also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few steps, including:
Register a domain name and hosting service provider for your website. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your website hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the entire site, you can drop a message, and their team will do everything for you.
Flothemes will allow you to set up your website for only $499-$1999. Besides setting up your site from the start, they also offer services like page loading speed optimization, SEO, styling, etc.. Plus, you get two screen sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Furthermore, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Easy Setup Package can help you skip the technical parts and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, site launching, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all the features from the Advanced Setup Package together with the tailored mockup & execution for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad assortment of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand prospects.
For instance, when you make a webpage, you may add calls-to-action and forms that convert visitors into prospects. Then, when you understand your visitors, you can dynamically create content unique to website visitors based on their location, device, speech, traffic origin, or some other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you are looking for a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is your best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a site builder is a tool or software application to help you build a website.
These tools assist everyone from small companies and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to construct a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my business?
There you have it — my list of the top website builders. Because there are 74 choices out there, I’ve condensed the list down to the top so that you may choose the option that’s perfect for your small business or online brand.
If you are looking for the best website builder overall, I recommend you get started with Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?