17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best site builder can be hard, because there are 74 popular options to select from.
In this guide, I rated and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, site speed, SEO, features, ease of use, template design, and more.
We will also compare:
The best website contractors for small businesses.
The best free and affordable options.
The ones with the best SEO.
The best platforms with online shop capabilities.
The top builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a fast and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and site design into one stage.
If you’re not too knowledgeable about web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain on GoDaddy or need to register one at Wix.com, they make it super easy. Additionally, if you’d like to add e-commerce to your site so that you can sell online, plans begin a $20/month.
If you are a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can get these great new features.
Wix is the most user-friendly site tool on the market. You can almost always customize the appearance and feel of your website with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your website and uses that information to design a site tailored to your specific needs.
This tool leverages AI choosing from countless combinations of pictures, text, designs, and contact forms.
Finally, if you’re looking for the best site builder for small companies, Wix is the best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Greatest Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local businesses to tell their unique stories online.
Overall, they’re best known for speed and simplicity.
With Zyro, you can create a company site quickly and easily with no coding required. Your website also loads fast because of the light frame and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock pictures to choose from.
One of their standout features is their AI Content Generator, which provides SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you choose your type of business, then write 2-3 sentences describing your brand and context. You then correct your AI settings and customize them based on length, experience, and creativity degree. Last, you click on the Generate button and see your uniquely generated content.
Since content creation is a challenge for many site owners, this tool creates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website designs.
Free website design templates for various industries like creative services, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three primary pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program permits you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that’s most acceptable for small and medium-sized businesses.
Finally, their “Unleashed” program provides every Zyro attribute and gives unlimited bandwidth and storage. At such an affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you’re planning to have a great deal of content on your website.
Overall, Zyro is ideal for small businesses seeking to create and grow a site quickly, save money on composing and logo-making with their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can get started with Zyro free of charge to check out their platform, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and begin building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right to their beautifully designed home page. They truly know how to create beautiful, high-quality sites that look great for both small businesses and personal websites alike.
With over 100 design templates to choose from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and vision all mesh flawlessly for any site.
Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like pictures, headings, and text on the page and place it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially lead to SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.
Secondly, your blog headlines become your meta names, so be cautious when adding your headlines for SEO. You can read more in my full Wix vs Squarespace review.
Other great features compensate for these drawbacks. Their ease of use is top-notch — sites are elementary to build with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for only $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal plan provides a free domain name, unlimited storage and bandwidth, free SSL, and 24/7 customer support.
Overall, if you’re a small business that needs first-rate web design or a blogger who wants your content to appear great, Squarespace is a reliable choice.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is called the simple website builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to select a domain name and use their editor to add your text, pictures, and content.
They also have a mobile program to track your website’s functionality on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are made to get Weebly branding throughout your site. Additionally, the free program only comes with chat and email support, but no phone service.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domainname, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, stock management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The degree of customer support you get is based on your subscription level. You’ll find assistance yourself in many areas, including their blog, support center, community discussion, social networking, and programmer documentation. They also have live chat, email, and telephone support.
If you’re looking for a simple site creator to get up and running, I recommend you get started using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a popular ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of app partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because almost any small business could use them to install their website.
Have a salon for example.
With Shopify, not only could you set up a quick site including a site, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and marketing and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and think that you might want to sell products online in the future, it is better to get started with Shopify rather than another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Basic Shopify Plan should give site owners everything they need, including a complete website, an internet store with unlimited products, site features, 24/7 support, and much more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can edit and add content to your live site.
Invite additional group members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care via email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your website with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It’s powered by Flex block, a powerful free stream page builder, providing limitless customization options.
All the templates and themes include premade layouts and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your site. You can also check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services offer a one-click WordPress setup.
Finally, pick a theme for your site or portfolio.
You’ll be able to watch several how-to tutorials by Flothemes or contact the customer care team.
If you need assistance setting up the entire site, you can drop a message, and their team will do everything for you.
Flothemes will allow you to set up your site for only $499-$1999. Besides setting up your website from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Setup Package: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Easy Setup Package can help you skip the technical components and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launching, etc..
The Advanced Setup Package incorporates full assistance with website setup, styling & launching, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Setup Package includes all the features from the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool which also has a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a wide range of marketing applications, including tools to manage email advertising, get found online, and capture, engage with and understand prospects.
For example, when you create a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you understand your visitors, you can dynamically create content unique to site visitors based on their location, device, speech, traffic source, or some other detail you choose to catch in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact builder, analytics tools, and list segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re seeking a website builder that also includes a full-featured set of CRM and marketing tools, HubSpot is the best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a website builder is a tool or software application to assist you build a web site.
These tools assist everyone from small businesses and bloggers to information sites and ecommerce businesses easily create websites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a site builder?
Can I get a free site for my business?
There you have it — my list of the greatest website builders. Because there are 74 choices out there, I’ve condensed the listing down to the very best so you can choose the option that’s right for your small business or online brand.
If you are looking for the best site builder overall, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce site to sell products online, Shopify is a fantastic choice.
What site builder do you use?