17 Best Website Builders: Wix, Squarespace, and More (2021)
Picking the best website builder can be hard, as there are 74 popular options to choose from.
In this guide, I ranked and reviewed the best website builders to make a web site based on price, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and much more.
We will also compare:
The ideal website contractors for small businesses.
The ideal free and affordable choices.
The ones with the best SEO.
The top platforms with online store capabilities.
The best builders for agencies.
And the best options for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a quick and effortless way to construct a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and website design into one stage.
If you’re not too savvy with web design and development, you will want to go with a simple drag and drop editor.
The choice is up to you.
Here are my top picks for the best site builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder available on the market, with over 100 million consumers.
They have 500+ ready-to-use templates to design your website in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
If you already have a domain on GoDaddy or want to register one at Wix.com, they make it super easy. Also, if you want to add e-commerce to your website so you could sell online, plans begin a $20/month.
If you’re a small company, I urge Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that are looking to add an e-commerce store can find these great new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the look and feel of your site with no programming knowledge.
They also have a tool called Artificial Design Intelligence (ADI) — the first artificial intelligence website builder. Wix ADI learns on your website and uses that information to design a site tailored to your precise needs.
This tool leverages AI choosing from billions of combinations of pictures, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small companies, Wix is your best option.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a website builder with a mission to help local companies to tell their unique stories online.
Overall, they’re famous for simplicity and speed.
With Zyro, you can create a business website quickly and easily with no programming required. Your site also loads fast due to its light frame and looks great on all devices.
With a strong set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and more than one million stock pictures to select from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you pick your type of organization, then write 2-3 sentences describing your brand and context. You then adjust your AI settings and customize them based on duration, experience, and creativity degree. Last, you click on the Create button and see your uniquely created content.
Since content generation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to increase your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, wellness businesses, bakeries, and more.
Zyro offers three main pricing plans — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free program doesn’t include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools like Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most suitable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro feature and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you’re planning to get a lot of content on your website.
Overall, Zyro is ideal for small businesses looking to create and grow a site quickly, save money on writing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high-quality, mobile-friendly design templates.
You can get started with Zyro free of charge to test out their platform, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and start building your website today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly to their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates appear excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any website.
Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like pictures, headings, and text on the page and position it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your posts:
A few small search engine optimization limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of every page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content problems later on. They didn’t have a simple fix the last time I checked.
Second, your site headlines always become your meta titles, so be careful when adding your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other great features make up for these drawbacks. Their ease of use is topnotch — sites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s hard to go wrong with a beautifully-designed site for just $12/month.
Monthly prices range from $12/month for their private plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domainname. The Personal plan provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
In general, if you are a small company that needs first-rate web design or a blogger that wants your content to appear great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is called the easy site builder of choice for people without much technical experience. They offer a lot of great features. If you are a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, pictures, and articles.
They also have a mobile program to track your website’s performance on the go. And email marketing tools let you send newsletters to your subscribers from within their tool.
They have a free plan which comes with 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to have Weebly branding throughout your site. Additionally, the free program only includes email and chat support, but no phone service.
Weebly’s paid plans range from $5 to $25 per month. On the high end, their Business Strategy gets you advanced e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The level of customer support you get is based on your subscription level. You’ll find assistance yourself in many areas, including their blog, support center, community forum, social media, and developer documentation. They also have live chat, email, and telephone support.
If you are looking for a simple website creator to get up and running, I recommend you begin using Weebly.
Best Site Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online businesses so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because any small business could use them to set up their site.
Take a salon for instance.
With Shopify, not only could you set up a quick site including a site, a map of your location, contact information, and appointment scheduling (with a program ), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this list, including hosting, your own domain name, 70+ specialist themes, a free SSL certificate, and marketing and SEO features.
They also supply mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automatic tax rates, and the full checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and much more.
If you’re establishing a new website and think that you might choose to sell products online in the future, it is far better to begin with Shopify instead of another tool that does not take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give site owners everything they want, including a complete website, an online store with unlimited products, blog features, 24/7 support, and more.
If you’d like to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 a month).
Some of its other key features include:
You can edit and add content to your live site.
Invite other team members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer care through email, Webflow community forum, and help center.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a company that provides customizable WordPress themes. These templates enable you to build websites inside of WordPress with no need for custom coding. It’s powered by Flex block, a potent free stream page builder, providing limitless customization options.
All of the templates and themes come with premade designs and content blocks. You may also customize colors, fonts, the arrangement of the page, and more.
Flothemes help you build your site in a few measures, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and connect it to your web site hosting. Fortunately, most hosting services provide a one-click WordPress setup.
Finally, pick a theme for your website or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer care team.
If you need help setting up the whole site, you can drop a message, and their staff will do everything for you.
Flothemes will help you set up your website for only $499-$1999. Besides setting up your site from the start, they also offer services like page load speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with experts and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also get complete design freedom, SEO options, and a dash.
While their subjects cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Setup Package: $499
Advanced setup packages: $999
Pro Setup packages: $1,999
The Easy Setup Package can help you skip the technical components and jump directly to adding content and personalizing your motif. It offers features like WordPress installation, site layout setup, theme setup, WordPress transfer, website launching, etc..
The Advanced Setup Package incorporates full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features in the Advanced Setup Package together with the tailored mockup & implementation for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also has a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design that will help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a broad range of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
By way of example, when you make a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your traffic, you can dynamically create content unique to site visitors based on their location, device, language, traffic origin, or some other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email marketing, retargeting, and messenger integrations send personalized messages to your leads.
Their contact builder, analytics tools, and record segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you’re looking for a website builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is your ideal alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Marketing Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool which allows anyone to manage a website and domain name without manual programming. In other words, a website builder is a tool or software program that will help you build a website.
These tools help everyone from small businesses and bloggers to information sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my business?
There you have it — my list of the top website builders. Because there are 74 options out there, I have condensed the list down to the top so you can choose the option that is perfect for your business or online brand.
If you are looking for the best site builder overall, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a good choice.
What website builder do you use?