17 Best Website Builders: Wix, Squarespace, and More (2021)
Choosing the best website builder can be hard, as there are 74 popular choices to choose from.
In this guide, I rated and reviewed the best website builders to make a website based on cost, reliability, web hosting services, technical support, website speed, SEO, features, ease of use, template design, and much more.
We’ll also compare:
The best website builders for small businesses.
The best free and cheap options.
The ones with the best SEO.
The top platforms with online shop capabilities.
The best builders for agencies.
And the best options for photographers and artists.
What is the Best Website Builder?
Using a website builder is a fast and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registration, hosting, and website design into one stage.
If you’re not too savvy with web design and development, you’ll want to go with an easy drag and drop editor.
The choice is all up to you.
Here are my top picks for the best website builder to use this year.
Best Site Builder for Small Business ($13/month)
Wix is the most popular website builder on the current market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also appear beautiful, with scroll effects, and advanced design features like video and animation backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super easy. Also, if you’d like to add e-commerce to your site so you could sell online, plans start a $20/month.
If you’re a small business, I urge Wix as the best online store builder. You don’t necessarily need a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to add an e-commerce store can get these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the appearance and feel of your site with no programming knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns on your website and uses that information to design a website tailored to your specific needs.
This tool leverages AI selecting from billions of combinations of images, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small companies, Wix is your very best option.
Read my full Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local businesses to tell their unique stories on the web.
Overall, they’re famous for simplicity and speed.
With Zyro, you can create a company site fast and easily with no programming required. Your site also loads fast due to the light framework and looks great on all apparatus.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop grid tool, mobile-readiness, and over one million stock images to select from.
One of the standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To get started with this tool, you pick your type of business, then write 2-3 sentences describing your brand and circumstance. Then you adjust your AI settings and customize them based on duration, experience, and creativity degree. Last, you click on the Generate button and see your distinctively created content.
Since content generation is a challenge for many site owners, this tool generates new paragraphs for you that can rank better in search and increase conversion rates.
Another excellent features include:
Built-in search engine optimization tools to improve your search rankings.
A free SSL certificate and custom domain names.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to improve website conversions and predict visitor behavior.
Mobile-optimized, fast-loading website layouts.
Free website design templates for different industries like creative services, startups, fashion brands, wellness companies, bakeries, and much more.
Zyro offers three main pricing programs — a free plan, a mid-tier”Basic” plan at $1.99/month, and their high-tier”Unleashed” program at $3.49/month.
Their free plan does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” plan allows you to connect your domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a very popular plan that is most acceptable for small and medium-sized companies.
Finally, their “Unleashed” plan provides every Zyro attribute and provides unlimited storage and bandwidth. At such an affordable price of $3.49/month, it is sensible to go for this plan and enjoy the unlimited features if you’re planning to have a great deal of content on your website.
Overall, Zyro is best for small businesses looking to create and develop a website quickly, save money on composing and logo-making with their AI tools, rank higher on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro free of charge to test out their stage, then upgrade to a paid plan when you’re ready to grow your online business.
Get started with Zyro and begin building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes directly for their beautifully designed home page. They truly know how to create beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh flawlessly for any site.
Besides design, their platform is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it’s very intuitive.
You drag elements like images, headings, and text onto the page and position it where you would like. They also offer multiple user permissions, Google AMP functionality, and you can schedule your articles:
A few small SEO limitations hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled in two versions of every page with and without a trailing slash”/.” This dual indexing could potentially lead to SEO and duplicate content issues later on. They didn’t have a simple fix the last time I checked.
Secondly, your blog headlines become your meta titles, so be careful when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features make up for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data onsite traffic if you are not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed website for only $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly costs are based on a one-year contract, and Squarespace includes a free domain. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer support.
In general, if you’re a small company that needs first-rate web design or a blogger who wants your content to appear great, Squarespace is a reliable option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domains and is known as the simple site builder of choice for people without much technical expertise. They offer a lot of great features. If you’re a blogger, you can use Weebly.com to select a domain name and use their editor to add your own text, images, and content.
They also have a mobile program to track your website’s performance on the go. And email marketing tools let you send newsletters to your subscribers from inside their tool.
They have a free program which includes 500 MB of storage, a free SSL certificate, and a domain name with Weebly branding. You can use a custom domain name with this plan but are made to get Weebly branding throughout your site. Also, the free program only includes chat and email support, but no phone support.
Weebly’s paid programs vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce functionality, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The degree of customer support you get is based on your subscription level. You can find assistance yourself in many areas, including their site, service center, community forum, social networking, and developer documentation. They also have live chat, email, and phone support.
If you are searching for a simple website creator to get up and running, I recommend you get started with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse because of their simple dashboard and integrations with thousands of program partners.
While not every site owner needs product-selling performance, I added Shopify into the list because any small business could use them to install their site.
Have a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with a program ), but you could also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a great deal of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automatic carrier shipping rates, automated tax rates, and the full checkout experience. Besides, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and think that you may want to sell products online in the future, it’s better to get started with Shopify instead of another instrument that doesn’t take online shopping too.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they want, including a full website, an online store with unlimited products, site features, 24/7 support, and much more.
If you want to give Shopify a try, they give a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other Important features include:
You can edit and add content to your live website.
Invite other group members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support through email, Webflow community forum, and help centre.
Integration with Zapier enables you to connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Finest WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates enable you to build websites inside of WordPress without the need for custom coding. It’s powered by Flex block, a powerful free flow page builder, providing limitless customization choices.
All the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the structure of the page, and more.
Flothemes help you build your website in a few measures, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 a month.
Install WordPress.org and join it to your website hosting. Luckily, most hosting services offer a one-click WordPress setup.
Finally, select a theme for your website or portfolio.
You can see several how-to tutorials by Flothemes or contact the customer support team.
If you need assistance setting up the entire website, you can drop a message, and their team will do everything for you.
Flothemes can help you set up your site for just $499-$1999. Besides setting up your website from the beginning, they also provide services like page loading speed optimization, SEO, styling, etc.. Plus, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. All in all, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress setup, Typography, color scheme stylization, and more. You also find complete design freedom, SEO options, and a dashboard.
While their themes cost a one-time $279, Flothemes offers three pricing strategies for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Setup packages: $1,999
The Simple Setup Package can help you skip the technical components and jump straight to adding content and personalizing your theme. It offers features like WordPress installation, website layout setup, theme installation, WordPress transfer, website launch, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an search engine optimization consultation. Additional features include typography & color scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package includes all the features in the Advanced Setup Package along with the tailored mockup & implementation for your homepage.
Best Site Tool with Integrated CRM Tools
HubSpot is a topnotch CRM tool that also includes a full-featured CMS and website builder. Using their platform, you can create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to help you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this list, HubSpot comes integrated with a wide assortment of marketing software, including tools to manage email advertising, get found online, and catch, engage with and understand leads.
By way of example, when you create a webpage, you can add calls-to-action and forms that convert visitors into leads. Then, when you know your visitors, you can dynamically create content unique to site visitors based on their location, device, language, traffic source, or some other detail you choose to catch on your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Forms, live chat, and conversational chatbots capture prospects.
Email advertising, retargeting, and messenger integrations send customized messages to your prospects.
Their contact report builder, analytics tools, and record segmentation help you understand your leads.
Personalized experiences, calls-to-action, and smart content turns leads into clients.
Overall, if you’re looking for a website builder that also comes with a full-featured pair of CRM and marketing tools, HubSpot is the best choice.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Sites
Best Digital Advertising Website Builder for Local Firms
A Personalized Website with the Power of AI
Best for Enormous Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Website Builder for Agencies and Multilingual Websites
What’s a Website Builder?
A website builder is a tool that allows anyone to manage a site and domain name without manual programming. In other words, a website builder is a tool or software program to help you build a website.
These tools help everyone from small companies and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free website for my company?
There you have it — my list of the top website builders. As there are 74 options out there, I’ve condensed the list down to the top so that you can choose the option that’s right for your business or online brand.
If you’re looking for the very best website builder overall, I recommend you begin using Wix.
For the best designs and templates, check out Squarespace.
If you will need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?