17 Best Site Builders: Wix, Squarespace, and More (2021)
Choosing the best site builder can be hard, as there are 74 popular options to select from.
In this guide, I ranked and reviewed the best website builders to create a website based on cost, reliability, web hosting solutions , technical support, site speed, SEO, features, ease of use, template design, and more.
We’ll also compare:
The ideal website builders for small companies.
The ideal free and affordable choices.
Those with the best SEO.
The best platforms with online shop capabilities.
The very best builders for agencies.
And the best choices for photographers and artists.
What’s the Best Website Builder?
Using a site builder is a fast and easy way to build a presence for your brand or online business. These tools simplify your site management by combining domain registrationhosting, and website design into one platform.
If you’re not too savvy with web design and development, you’ll want to go with a simple drag and drop editor.
The choice is up to you.
Here are my top picks for the best website builder to use this season.
Best Website Builder for Small Business ($13/month)
Wix is the most popular website builder on the market, with over 100 million users.
They have 500+ ready-to-use templates to design your site in any business. These templates are mobile-optimized and have 100 fonts to choose from (or you can upload your own).
Their designs also look beautiful, with scroll effects, and innovative design features like animation and video backgrounds.
In case you already have a domain on GoDaddy or want to register one at Wix.com, they make it super simple. Additionally, if you’d like to add e-commerce to your website so you could sell online, plans begin a $20/month.
If you’re a small business, I recommend Wix as the best online store builder. You don’t necessarily require a platform with more advanced options like BigCommerce and Shopify. Wix website owners that want to bring an e-commerce store can get these excellent new features.
Wix is the most user-friendly website tool on the market. You can almost endlessly customize the appearance and feel of your website with no coding knowledge.
They also have a tool named Artificial Design Intelligence (ADI) — the first artificial intelligence site builder. Wix ADI learns about your site and uses that information to design a site tailored to your specific needs.
This tool leverages AI choosing from billions of combinations of pictures, text, designs, and contact forms.
Finally, if you’re seeking the best site builder for small companies, Wix is the very best option.
Read my whole Wix review for more in-depth analysis.
Get started with Wix.
Best Modern Website Builder with Free Plans (free — $3.49/mo)
Zyro is a site builder with a mission to assist local companies to tell their unique stories on the web.
Overall, they are best known for speed and simplicity.
With Zyro, you may make a company website quickly and easily with no programming required. Your website also loads fast due to its light framework and looks great on all devices.
With a powerful set of tools, Zyro helps grow your online business with pre-made design templates, AI-driven text, an intuitive drag-and-drop tool, mobile-readiness, and over one million stock images to select from.
One of their standout features is their AI Content Generator, which offers SEO-friendly content ideas based on your industry and specific business type.
To begin with this tool, you choose your type of business, then write 2-3 paragraphs describing your brand and circumstance. You then adjust your AI settings and customize them based on length, experience, and creativity level. Last, you click the Generate button and see your uniquely generated content.
Since content generation is a challenge for many website owners, this tool generates new paragraphs for you which can rank better in search and increase conversion rates.
Some other excellent features include:
Built-in SEO tools to improve your search rankings.
A free SSL certificate and custom domains.
An AI-driven logo and slogan maker.
24/7 customer support via email and live chat.
AI heatmaps to increase website conversions and predict visitor behaviour.
Mobile-optimized, fast-loading website layouts.
Free website design templates for various industries like creative agencies, startups, fashion brands, health businesses, bakeries, and more.
Zyro offers three primary pricing programs — a free plan, a mid-tier”Basic” program at $1.99/month, and their high-tier”Unleashed” plan at $3.49/month.
Their free program does not include a custom domain name but does provide 99.9% uptime, an SSL certificate, 500MB of bandwidth and 500MB of storage.
Their “Basic” program allows you to connect your own domain name, increases bandwidth and storage, and includes extra features like ad removal and integrations with tools such as Google Tag Manager, Google Analytics, and Facebook pixels. This is a really popular plan that is most suitable for small and medium-sized companies.
Finally, their “Unleashed” program provides every Zyro attribute and provides unlimited storage and bandwidth. At this affordable price of $3.49/month, it is sensible to go with this program and enjoy the unlimited features if you’re planning to have a lot of content on your website.
Overall, Zyro is best for small businesses looking to create and grow a site fast, save money on writing and logo-making using their AI tools, rank high on search engines, and increase conversion rates with high quality, mobile-friendly design templates.
You can begin with Zyro free of charge to check out their platform, then upgrade to a paid program when you are ready to grow your internet business.
Get started with Zyro and begin building your site today.
Best Website Design for Personal Sites ($12/month)
When I think of Squarespace, my mind goes right for their beautifully designed home page. They truly know how to make beautiful, high-quality websites that look great for both small businesses and personal websites alike.
With over 100 design templates to select from, they lead the pack in regards to design. Squarespace templates look excellent down to every detail. The fonts, color schemes, and imagery all mesh perfectly for any site.
Besides design, their stage is wonderful for bloggers. I tested out their WYSIWYG blog editor, and it is very intuitive.
You drag elements like images, headings, and text onto the page and place it where you want. They also offer multiple user permissions, Google AMP performance, and you can schedule your articles:
A few small SEO limits hold Squarespace back from being #1 on this list. To begin with, my XML sitemap pulled two versions of each page with and without a trailing slash”/.” This double indexing could potentially result in SEO and duplicate content issues later on. They didn’t have an easy fix the last time I checked.
Secondly, your blog headlines become your meta names, so be cautious when incorporating your headlines for SEO. You can read more in my whole Wix vs Squarespace review.
Other terrific features compensate for these drawbacks. Their ease of use is top-notch — websites are elementary to assemble with their editing tools. In-built analytics tools provide continuous data on-site visitors if you’re not using Google Analytics. Plus, it’s tough to go wrong with a beautifully-designed site for just $12/month.
Monthly costs range from $12/month for their Personal plan up to $40/month for their Online Store (Advanced) plan. Monthly prices are based on a one-year contract, and Squarespace includes a free domainname. The Personal program provides a free domain name, unlimited bandwidth and storage, free SSL, and 24/7 customer service.
Overall, if you are a small company that needs first-rate web design or a blogger that wants your articles to appear great, Squarespace is a trusted option.
Best Free Website Builder (Free — $25/month)
Weebly powers over 530,000 domain names and is known as the easy website builder of choice for people without much technical expertise. They offer a great deal of great features. If you’re a blogger, you can use Weebly.com to pick a domain name and use their editor to add your text, images, and articles.
They also have a mobile app to keep track of your site’s functionality on the go. And email marketing tools allow you to send newsletters to your subscribers from inside their tool.
They have a free plan which includes 500 MB of storage, a free SSL certificate, and a domain with Weebly branding. You can use a custom domain name with this plan but are forced to get Weebly branding throughout your website. Also, the free plan only comes with email and chat support, but no phone service.
Weebly’s paid plans vary from $5 to $25 per month. On the high end, their Business Plan gets you innovative e-commerce performance, a free domain, and $200 of Google ad credits.
Their e-commerce features include product options/variants, coupon codes, inventory management, a shipping calculator, shipping labels, and the ability to accept payments via Square and other providers.
The degree of customer support you receive is based on your subscription level. You can find assistance yourself in many locations, including their site, support center, community discussion, social media, and developer documentation. They also have live chat, email, and telephone support.
If you are searching for a simple website creator to get up and running, I suggest that you get started with Weebly.
Best Website Builder for Ecommerce ($29/month)
Shopify is a favorite ecommerce platform used by over 800,000 online companies so sell products online. They were founded in Canada in 2004 and quickly became a powerhouse due to their simple dashboard and integrations with thousands of program partners.
While not every website owner needs product-selling functionality, I added Shopify into the list because almost any small business could use them to install their site.
Take a salon for instance.
With Shopify, not only could you set up a quick website including a site, a map of your location, contact information, and appointment scheduling (with an app), but you might also sell hair care products online. This creates not only a website but another online source of revenue for your business.
Shopify has a lot of features you’d come to expect from other tools on this list, such as hosting, your own domain name, 70+ professional themes, a free SSL certificate, and promotion and SEO features.
They also offer mobile commerce, 100+ payment gateways, automated carrier shipping rates, automated tax rates, and the complete checkout experience. Plus, you can enjoy omnichannel selling across Facebook, eBay, Amazon, Instagram, and more.
If you’re establishing a new website and think that you might choose to sell products online in the future, it is better to get started with Shopify rather than another tool that doesn’t take online shopping as seriously.
They offer three plans ranging from $29/month to $299/month. The $29/month Fundamental Shopify Plan should give website owners everything they need, including a complete website, an online store with unlimited products, site features, 24/7 support, and much more.
If you want to give Shopify a try, they offer a 14-day free trial with no credit card required.
Best For Professional Designers ($16 per month).
Some of its other key features include:
You can edit and add content to your live site.
Invite other group members to collaborate on a single dash.
Add up to 100 pages to your site.
99.9% uptime guaranteed and SSL certificate.
Custom fonts available.
Create custom 404 pages.
Customer support through email, Webflow community forum, and help center.
Integration with Zapier lets you connect with tools like Slack, MailChimp, and Asana.
You can add up to 3000 products on your site with eCommerce support.
Best WordPress Themes for Photography and Creative Websites ($279 one-time).
Flothemes is a business that offers customizable WordPress themes. These templates enable you to build sites inside of WordPress with no need for custom coding. It is powered by Flex block, a potent free stream page builder, providing limitless customization options.
All of the templates and themes come with premade layouts and content blocks. You can also customize colors, fonts, the structure of the webpage, and more.
Flothemes help you build your site in a few measures, including:
Register a domain name and hosting service provider for your site. You can even check Flothemes cloud hosting services, starting at $26 per month.
Install WordPress.org and connect it to your web site hosting. Luckily, most hosting services provide a one-click WordPress installation.
Finally, select a theme for your site or portfolio.
You’ll be able to see several how-to tutorials by Flothemes or contact the customer support team.
If you need help setting up the whole website, you can drop a message, and their team will do everything for you.
Flothemes will help you set up your website for only $499-$1999. Besides setting up your site from the beginning, they also offer services like page load speed optimization, SEO, styling, etc.. In addition, you get two display sharing sessions of 45 minutes each with specialists and one SEO consultation call of 45 minutes. In general, you get six rounds of implementations.
Additionally, Flothemes provides features like SSL implementation, WordPress installation, Typography, color scheme stylization, and much more. You also get complete design freedom, SEO options, and a dash.
While their themes cost a one-time $279, Flothemes offers three pricing plans for their site setup services, including:
Simple Installation Bundle: $499
Advanced setup packs: $999
Pro Installation packs: $1,999
The Easy Setup Package helps you skip the technical parts and jump straight to adding content and personalizing your motif. It provides features like WordPress installation, site layout setup, theme setup, WordPress transfer, site launching, etc..
The Advanced Setup Package includes full assistance with site setup, styling & launch, site speed optimization & an SEO consultation. Additional features include typography & colour scheme stylization, SSL implementation, speed optimization, etc..
Pro Installation Package contains all of the features from the Advanced Setup Package along with the tailored mockup & execution for your homepage.
Best Website Tool with Integrated CRM Tools
HubSpot is a top-notch CRM tool that also includes a full-featured CMS and website builder. Using their platform, it is possible to create website pages, blog posts, landing pages either from scratch or using their pre-built templates.
Their drag-and-drop editor uses responsive design to assist you create webpages that look great on any device. Where HubSpot stands out is its personalization and integrations.
Unlike other tools on this listing, HubSpot comes integrated with a wide range of marketing applications, including tools to manage email marketing, get found online, and capture, engage with and understand leads.
For instance, when you make a webpage, you may add calls-to-action and forms that convert visitors into leads. Then, when you understand your traffic, you can dynamically create content unique to website visitors based on their location, device, language, traffic source, or any other detail you choose to catch in your HubSpot CRM.
This integrated marketing suite covers all parts of the customer lifecycle:
Types, live chat, and conversational chatbots capture leads.
Email marketing, retargeting, and messenger integrations send personalized messages to your prospects.
Their contact builder, analytics tools, and record segmentation help you understand your prospects.
Personalized experiences, calls-to-action, and smart content turns leads into customers.
Overall, if you’re looking for a site builder that also includes a full-featured pair of CRM and marketing tools, HubSpot is the best alternative.
The World’s Most Popular CMS
Easiest Free Website Builder for Small Websites
Best Digital Advertising Website Builder for Local Businesses
A Personalized Website with the Power of AI
Best for Large Online Stores
Great for Photographers and Artists
Best for startups that want to create bootstrapped websites
Best Site Builder for Agencies and Multilingual Websites
What is a Website Builder?
A website builder is a tool that allows anyone to manage a website and domain name without manual coding. In other words, a site builder is a tool or software program that will assist you build a website.
These tools assist everyone from small businesses and bloggers to news sites and ecommerce businesses easily create sites in minutes.
How much does it cost to build a website?
Is Wix better than WordPress?
How much does a website cost monthly?
Does Google have a website builder?
Can I get a free site for my company?
There you have it — my list of the greatest website builders. Because there are 74 options out there, I’ve condensed the list down to the very best so you may choose the option that’s right for your small business or online brand.
If you’re looking for the best site builder complete, I recommend you get started using Wix.
For the best designs and templates, take a look at Squarespace.
If you need an e-commerce website to sell products online, Shopify is a good choice.
What site builder do you use?